#Girl from gi joe movie series#
GI Joe is directed by Stephen Sommers, whose credits include the first two Mummy films and Van Helsing, and it is his most solid to date, achieving a more engaging balance of action, comedy and romance than his puerile Mummy reboots.Īlthough GI Joe was created in 1964 as an action figure, an entire mythology was developed for the 155-issue Marvel Comics series in which GI Joe evolved into a team of super-elite soldiers from around the world fighting the evil Cobra organization. With Harry Potter fading off the markets, GI Joe should carve out a large slice of the global box office for at least a couple of weeks.
European audiences should respond warmly to the concept and local stars like Sienna Miller and Said Taghmaoui in leading roles. Shot in the Czech Republic, the film has only a couple of scenes in the US and a multi-national cast. But the studio has smartly done everything to make that takeup in lucrative international markets a fast one. Internationally, the character never really travelled - Hasbro redubbed the action figure Action Man in the UK and Australia - so PPI faces initial challenges in spreading awareness and want-to-see for the title. An ambitious attempt by Paramount and Hasbro to bring the GI Joe action figures to life after the success of Transformers, the resulting film is unpretentious popcorn entertainment which delivers the goods and should be a sizable hit.ĭomestically, where awareness on the brand is high, the film should perform to big summer numbers. The last big tentpole picture of the summer, opening in North America on Aug 7, is a bang-em-up action adventure stirring traditions from the James Bond, Mission: Impossible, Bourne and National Treasure franchises into a cheesily fun new blockbuster brew.
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